{"id":8146,"date":"2021-07-05T14:14:56","date_gmt":"2021-07-05T12:14:56","guid":{"rendered":"https:\/\/www.lausanneregion.ch\/?page_id=8146"},"modified":"2023-12-12T11:26:23","modified_gmt":"2023-12-12T10:26:23","slug":"la-campagne-de-communication","status":"publish","type":"page","link":"https:\/\/www.lausanneregion.ch\/entreprises-economie\/acheter-et-consommer-local\/la-campagne-de-communication\/","title":{"rendered":"La campagne de communication \u00ab\u00a0Je vis ici, je consomme local !\u00a0\u00bb"},"content":{"rendered":"<div class=\"the-content\"><p>Les commerces de proximit\u00e9, les artisans, les producteurs et les entreprises de notre r\u00e9gion font partie des professionnels les plus impact\u00e9s par la consommation de masse globalis\u00e9e, ainsi que par des pand\u00e9mies comme celle que nous avons v\u00e9cue en 2020. Sur demande de ses 27 communes, Lausanne R\u00e9gion et son Service de promotion \u00e9conomique, organisent une campagne de communication, permettant de mettre en exergue l\u2019importance du \u00abconsommer et acheter local\u00bb et ainsi soutenir l\u2019\u00e9conomie locale.<\/p>\n<div id='gallery-1' class='gallery galleryid-8146'><div class=\"row\"><div class='gallery-item col-6 col-sm-4'><a data-fresco-caption=\"Affiche F4 (2021) - Jouxtens-M\u00e9zery\" data-fresco-options=\"thumbnails:false\" class=\"fresco\" data-fresco-group=\"gallery\" href='https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210513-Jouxtens-Mezery-v3-Affiche-F4-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1790\" height=\"2560\" src=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210513-Jouxtens-Mezery-v3-Affiche-F4-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210513-Jouxtens-Mezery-v3-Affiche-F4-scaled.jpg 1790w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210513-Jouxtens-Mezery-v3-Affiche-F4-300x429.jpg 300w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210513-Jouxtens-Mezery-v3-Affiche-F4-1024x1465.jpg 1024w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210513-Jouxtens-Mezery-v3-Affiche-F4-1074x1536.jpg 1074w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210513-Jouxtens-Mezery-v3-Affiche-F4-1432x2048.jpg 1432w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210513-Jouxtens-Mezery-v3-Affiche-F4-1440x2060.jpg 1440w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210513-Jouxtens-Mezery-v3-Affiche-F4-991x1417.jpg 991w\" sizes=\"(max-width: 1790px) 100vw, 1790px\" \/><\/a>\n                <div class='gallery-caption'>\n                Affiche F4 (2021) &#8211; Jouxtens-M\u00e9zery\n                <\/div><\/div><div class='gallery-item col-6 col-sm-4'><a data-fresco-caption=\"Flyer A5 (2021) - Epalinges\" data-fresco-options=\"thumbnails:false\" class=\"fresco\" data-fresco-group=\"gallery\" href='https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210517-Flyer-Epalinges-A5-recto.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"1240\" src=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210517-Flyer-Epalinges-A5-recto.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210517-Flyer-Epalinges-A5-recto.jpg 874w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210517-Flyer-Epalinges-A5-recto-300x426.jpg 300w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/a>\n                <div class='gallery-caption'>\n                Flyer A5 (2021) &#8211; Epalinges\n                <\/div><\/div><div class='gallery-item col-6 col-sm-4'><a data-fresco-caption=\"Flyer A5 (2021) - Ecublens\" data-fresco-options=\"thumbnails:false\" class=\"fresco\" data-fresco-group=\"gallery\" href='https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210511-Flyer-v3-Ecublens-A52.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"1240\" src=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210511-Flyer-v3-Ecublens-A52.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210511-Flyer-v3-Ecublens-A52.jpg 874w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2021\/07\/20210511-Flyer-v3-Ecublens-A52-300x426.jpg 300w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/a>\n                <div class='gallery-caption'>\n                Flyer A5 (2021) &#8211; Ecublens\n                <\/div><\/div><\/div><div class=\"row\"><div class='gallery-item col-6 col-sm-4'><a data-fresco-caption=\"Flyer A5 (2023) - Lutry\" data-fresco-options=\"thumbnails:false\" class=\"fresco\" data-fresco-group=\"gallery\" href='https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Lutry_Flyer_A5.png'><img loading=\"lazy\" decoding=\"async\" width=\"2151\" height=\"3051\" src=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Lutry_Flyer_A5.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Lutry_Flyer_A5.png 2151w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Lutry_Flyer_A5-300x426.png 300w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Lutry_Flyer_A5-1024x1452.png 1024w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Lutry_Flyer_A5-1083x1536.png 1083w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Lutry_Flyer_A5-1444x2048.png 1444w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Lutry_Flyer_A5-1440x2043.png 1440w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Lutry_Flyer_A5-991x1406.png 991w\" sizes=\"(max-width: 2151px) 100vw, 2151px\" \/><\/a>\n                <div class='gallery-caption'>\n                Flyer A5 (2023) &#8211; Lutry\n                <\/div><\/div><div class='gallery-item col-6 col-sm-4'><a data-fresco-caption=\"Flyer A5 (2023) - Romanel-sur-Lausanne\" data-fresco-options=\"thumbnails:false\" class=\"fresco\" data-fresco-group=\"gallery\" href='https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Romanel_Flyer_A5_Page_1.png'><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"1654\" src=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Romanel_Flyer_A5_Page_1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Romanel_Flyer_A5_Page_1.png 1166w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Romanel_Flyer_A5_Page_1-300x426.png 300w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Romanel_Flyer_A5_Page_1-1024x1453.png 1024w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Romanel_Flyer_A5_Page_1-1083x1536.png 1083w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Romanel_Flyer_A5_Page_1-991x1406.png 991w\" sizes=\"(max-width: 1166px) 100vw, 1166px\" \/><\/a>\n                <div class='gallery-caption'>\n                Flyer A5 (2023) &#8211; Romanel-sur-Lausanne\n                <\/div><\/div><div class='gallery-item col-6 col-sm-4'><a data-fresco-caption=\"Affiche F4 (2023) - Crissier\" data-fresco-options=\"thumbnails:false\" class=\"fresco\" data-fresco-group=\"gallery\" href='https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Crissier_Affiche_F4_2023.png'><img loading=\"lazy\" decoding=\"async\" width=\"2855\" height=\"4082\" src=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Crissier_Affiche_F4_2023.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Crissier_Affiche_F4_2023.png 2855w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Crissier_Affiche_F4_2023-300x429.png 300w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Crissier_Affiche_F4_2023-1024x1464.png 1024w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Crissier_Affiche_F4_2023-1074x1536.png 1074w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Crissier_Affiche_F4_2023-1432x2048.png 1432w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Crissier_Affiche_F4_2023-1440x2059.png 1440w, https:\/\/www.lausanneregion.ch\/wp-content\/uploads\/2023\/12\/CA-BOUGE_Crissier_Affiche_F4_2023-991x1417.png 991w\" sizes=\"(max-width: 2855px) 100vw, 2855px\" \/><\/a>\n                <div class='gallery-caption'>\n                Affiche F4 (2023) &#8211; Crissier\n                <\/div><\/div><\/div><\/div>\n\n<h3><span style=\"color: #5762a2\"><strong>Objectifs de la campagne<\/strong><\/span><\/h3>\n<p>La campagne a pour objectifs de souligner et rappeler au grand public l\u2019importance d\u2019acheter et de consommer localement. Apr\u00e8s une premi\u00e8re campagne organis\u00e9e entre 2021 et 2022, faisant suite \u00e0 la pand\u00e9mie, une nouvelle campagne a \u00e9t\u00e9 lanc\u00e9e en 2023. <strong>\u00ab\u00c7a bouge, je consomme local !\u00bb<\/strong> a pour mission de rappeler que malgr\u00e9 les nombreuses transformations en cours dans notre r\u00e9gion (nouveau tram, sites d&rsquo;activit\u00e9s, etc.), il reste important de penser \u00e0 nos entreprises et commerces de la r\u00e9gion.<\/p>\n<h3><span style=\"color: #5762a2\">Les nombreux partenaires<\/span><\/h3>\n<p>Cette campagne \u00abacheter et consommer local\u00bb se d\u00e9cline \u00e0 l\u2019\u00e9chelon communal, \u00e0 l&rsquo;\u00e9chelon r\u00e9gional et via les partenaires de Lausanne R\u00e9gion (CVCI, BCV, FVE, ERL, Soci\u00e9t\u00e9 des commer\u00e7ants, et autres).<\/p>\n<h3><span style=\"color: #5762a2\">La ligne graphique de la campagne<\/span><\/h3>\n<p>Une ligne graphique, r\u00e9alis\u00e9e par l\u2019agence lausannoise Trivial Mass, a \u00e9t\u00e9 d\u00e9termin\u00e9e pour les besoins de cette campagne. Les communes peuvent en b\u00e9n\u00e9ficier dans le respect de leur identit\u00e9 visuelle.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les commerces de proximit\u00e9, les artisans, les producteurs et les entreprises de notre r\u00e9gion font partie des professionnels les plus impact\u00e9s par la consommation de masse globalis\u00e9e, ainsi que par des pand\u00e9mies comme celle que nous avons v\u00e9cue en 2020. Sur demande de ses 27 communes, Lausanne R\u00e9gion et son Service de promotion \u00e9conomique, organisent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8142,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.lausanneregion.ch\/wp-json\/wp\/v2\/pages\/8146"}],"collection":[{"href":"https:\/\/www.lausanneregion.ch\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lausanneregion.ch\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lausanneregion.ch\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lausanneregion.ch\/wp-json\/wp\/v2\/comments?post=8146"}],"version-history":[{"count":14,"href":"https:\/\/www.lausanneregion.ch\/wp-json\/wp\/v2\/pages\/8146\/revisions"}],"predecessor-version":[{"id":9925,"href":"https:\/\/www.lausanneregion.ch\/wp-json\/wp\/v2\/pages\/8146\/revisions\/9925"}],"up":[{"embeddable":true,"href":"https:\/\/www.lausanneregion.ch\/wp-json\/wp\/v2\/pages\/8142"}],"wp:attachment":[{"href":"https:\/\/www.lausanneregion.ch\/wp-json\/wp\/v2\/media?parent=8146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}